The Australian Broadcasting Corporation (ABC) has been awarded the TV broadcast rights for this year’s Sydney NYE event.
This, along with this year’s Sydney NYE logo & possible theme, were confirmed following the release of details for the ABC ME ‘Design Your Own Firework‘ Competition:
ABC is well-known for their 2 controversial broadcasts of the event in 2013 and 2014. Their 2015 & 2016 broadcasts were a huge but not perfect improvement. The 2016 broadcast saw the full Sydney NYE broadcast on terrestrial television in high definition in Australia for the 1st time since the late 2000’s. The 2017 broadcast is expected to be roughly the same but again, we do hope for a little more enhancement of the broadcast.
Details and duration of the Sydney NYE2017 TV broadcast have not been revealed as yet but the 9pm Family Fireworks & the ABC ME ‘Design Your Own Firework‘ Competition winner have been confirmed as features of the broadcast. The Midnight Fireworks, whilst not confirmed, are all but guaranteed.
The logo of this year’s Sydney NYE event (at top of article) was also revealed as part of the competition. The theme has not been confirmed but the logo does provide a clue, which possibly could be the theme – 5 words placed within the logo, ‘Dance!, Radiate!, Wonder!, Hope! & Together!’. These words seem to capture the pondering of what the upcoming year will gives us when we celebrate NYE at a party in Sydney’s summer, which has been the general narrative of the event’s creatives in recent years.
The main part of the logo also seems to represent a painting of Sydney NYE as you can see representations of the Sydney Opera House & Harbour Bridge, a ferry, a cockatoo, partygoers, music, the beach, water, fauna, fireworks, a fork & lots of eyes. The latter presumably to represent the attention Sydney receives on NYE. The orange background presumably represents the summer climate.
This interpretation of those 5 words & the logo as a whole may be incorrect – we will just have to wait & see.
The Bridge Effect is highly unlikely to make a reappearance this year with another generic light show expected on the Sydney Harbour Bridge. How can they improve on last year’s? (See the video below for last year’s) Last year’s was done to perfection! That light show was pretty much a Bridge Effect of the Sydney Harbour Bridge! (Compared to NYE2015 when that’s what they tried to do and well, didn’t – they just put searchlights on the roadway)
There is a possibility the event may become more generic in the future as a result of having no more Bridge Effects. This year’s event may give us a more clearer idea of the direction the City Of Sydney are taking with the event in the future. Hopefully, the really creative, unique and constantly-changing themes of the past shall return. And more importantly, hopefully the traditional Bridge Effect returns too!
Here are the other things that have already been announced about Sydney NYE2017:
- KIIS 106.5 FM is the new official radio broadcaster up to and including NYE2019 after 104.1 2DayFM held the rights for a decade
- Foti International Fireworks confirmed as the fireworks producer up to at least NYE2018 with the option to produce the fireworks until NYE2021
- The VIP Viewing Area at Dawes Point possibly to have catering on a smaller scale & rumoured to not have large scale entertainment
- The Lord Mayor’s Party is cancelled & as a result, the TV broadcast base & an event command centre are to be relocated
- UNICEF Australia is this year’s official charity and has the option to be the Sydney NYE2018 charity partner too. Using the message ‘For every child, a Happy New Year’, UNICEF Australia have proposed a campaign of offline & online activations to inspire the general public, raise awareness & promote participation among key audiences in Sydney, across Australia & around the world
But anyway, all that is left to be announced is the Creative Ambassador & a confirmation of the theme plus any special details about this year’s event such as the type of light show. Can you guess who/what it will be? We’ll just have to wait & see – expect theme confirmation in September when the Sydney NYE website should be updated for this year’s event.