Figures released today confirm that Vivid Sydney 2016 injected a phenomenal AUD$110 million of visitor expenditure into the State’s economy according to the Minister For Trade, Tourism & Major Events, Stuart Ayres.
In 2016, the New South Wales (NSW) Government, through its tourism & major events agency, Destination NSW, made the strategic decision to extend the festival from 18 to 23 nights.
“This year’s festival included an extra 5 nights & 3 new precincts which helped drive this phenomenal result & extend the positive benefits Vivid Sydney brings to the State’s visitor economy” Mr Ayres said.
“AUD$110 million in visitor expenditure is a huge result & is up 75% on last year’s figure. Not only did we smash visitor expenditure, we became Australia’s largest event with 2.31 million attendees experiencing the spectacular Vivid Sydney”
“Of these attendees, almost 184,000 were visitors who travelled to Sydney specifically for the festival, generating more than 621,000 visitor nights for the NSW visitor economy”
“Vivid Sydney continues to shine bright on the State’s events calendar. I congratulate the dedicated team at Destination NSW and the many Government agencies involved in delivering another sensational event & look forward to a brilliant return of the festival in 2017”
Destination NSW Chief Executive Officer & Vivid Sydney Executive Producer, Sandra Chipchase, said the results were driven by exceptional marketing, partnership campaigns & outstanding programming.
“Our biggest ever program of light, music & ideas saw Vivid Sydney expand into new precincts including the Royal Botanic Gardens and Taronga Zoo & present over 190 Music & 180 Ideas events. These initiatives supported by our marketing & partnership campaigns were instrumental in increasing both visitor numbers & the length of stay”
Vivid Sydney 2017 will be held from Friday the 26th of May to Saturday the 17th of June. The Vivid Light Expressions Of Interest is now open. Click here for more information on the opportunities for artists, designers, creative industry practitioners, equipment suppliers, business & educational institutions to participate in Vivid Light 2017. Submissions close midnight Australian Eastern Daylight Time, Friday the 21st of October 2016.
Expressions Of Interest for Vivid Ideas are open until Friday the 23rd of September 2016 & Vivid Music until Friday the 14th of October 2016.
Visit www.vividsydney.com for more information.
Media Release: Vivid Sydney