Media Visionary Jonah Peretti To Speak At ‘Vivid Sydney’

BuzzFeed Founder & Chief Executive Officer (CEO), Jonah Peretti, will make his 1st Australian appearance at this year’s Vivid Sydney festival where he will speak at the Vivid Ideas Game-Changer Talks Series.

For his Vivid Ideas discussion at City Recital Hall on Sunday the 28th of May, Peretti will share his thoughts on the evolution of the media industry as well as insights into creative endeavour in the digital age.

The digital mastermind has spent his career ignoring traditional notions of media. Instead, Peretti has focused on how audiences seek, share & engage with content. This approach has earned him the label ‘the web’s king of viral content’ according to Business Insider.

Destination New South Wales CEO & Executive Producer of Vivid Sydney, Sandra Chipchase, said “A pioneer in his field, Jonah Peretti has played a key role in shaping digital publishing globally & he will now share his insights and vision for the future at Vivid Ideas. This is a remarkable opportunity to hear from a global thought leader & we are proud to welcome Jonah Peretti to this year’s dynamic Vivid Sydney program”

On speaking in Australia for the 1st time at Vivid Ideas, Jonah Peretti said “I am thrilled to be coming to Sydney to participate in Vivid. Australia has been a major focus & priority for BuzzFeed since we launched our local edition in 2014 & I am excited to be part of an event so focused on the exchange of creative ideas plus I have avo toast for breakfast almost every day & I cannot wait to try the original!”

Before launching BuzzFeed, Peretti co-founded The Huffington Post along with Arianna Huffington & Kenneth Lerer. He started BuzzFeed in 2006 as an experimental lab focusing on tracking viral content & making things people wanted to share. Under Peretti’s leadership, BuzzFeed has been named Fast Company’s #1 Most Innovative Company with 18 offices, 11 international editions & content that gets an average of 7 billion views each month.

The media visionary places an emphasis on audiences not only consuming content but sharing it as well. Peretti says the BuzzFeed audience prefers & expects content that works across platforms, is relevant to them, easily shareable & globally accessible.

Peretti will join Academy Award-winning director, Oliver Stone & iconic American artist Shepard Fairey in the Vivid Ideas Game-Changer Talks Series. With just 5 weeks to go until Vivid Ideas, tickets are already selling fast for highlight events.

The 2017 Vivid Ideas program is the largest ever featuring more than 200 events & hundreds of speakers from across the globe. Vivid Ideas will continue to challenge, inspire & explore the changing face of the creative industries. A forum for creatives to collaborate, foster business connections & showcase new ideas, Vivid Ideas runs 23 nights from the 26th of May to the 17th of June 2017.

Jonah Peretti will speak as part of the Vivid Ideas Game-Changer Talk Series on Sunday the 28th of May at 1:30pm at City Recital Hall. Tickets are on sale now & available at vividsydney.com/ideas.

Media Release: Vivid Sydney

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