Stunning new footage of Sydney Harbour, the city’s iconic beaches & animals from Taronga Zoo will be beamed onto the pylons of the Sydney Harbour Bridge as part of Sydney New Year’s Eve 2015 – ‘City Of Colour’.
In a world-1st tourism initiative between Tourism Australia & City Of Sydney, a series of 6 short film sequences will be projected onto the Sydney Harbour Bridge’s 2 79m high concrete pillars.
The clips, each lasting 3.5 minutes, are expected to be watched live by over a million revellers lining the Sydney Harbour foreshore, as well as millions watching across Australia.
The clips, captured with GoPro cameras by Tourism Australia’s social media unit, will provide a taster of the national tourism agency’s latest global campaign, due to be unveiled early in the new year & which will focus on Australia’s world-class aquatic and coastal experiences.
Tourism Australia Global Manager Of Social Media & Content, Jesse Desjardins, said the Sydney Harbour Bridge provided an ideal platform – literally – to showcase inspiring footage of the world’s most beautiful harbour cities to a global audience of millions during one of Australia’s most internationally celebrated nights.
“With the eyes of Australia & the rest of the world firmly fixed upon Sydney Harbour & the Sydney Harbour Bridge this New Year’s Eve, what a great platform to highlight some of the many other fantastic experiences that can be enjoyed in and around the Harbour & beaches of this great city” he said.
The 6 sequences comprise:
- Sydney From Above – a series of drone sequences featuring Sydney’s most beautiful waterside locations including Palm Beach, Bondi, Bronte, Watson’s Bay, Shark Island & the Royal Botanic Gardens;
- Beach Lifestyle – featuring shots taken at Sydney’s iconic Bondi Beach;
- A Pug’s Life – featuring ‘Mr Biscuit The Pug‘ (104k Instagram followers) & his canine friends playing in the water & enjoying the parks of Rose Bay Beach;
- Catching Waves – featuring Tiffany Boddey & local surf instructor Shaun Tunnicliffe from Let’s Go Surfing;
- In For A Dip – featuring Sydney resident Nick Bowden & Tiffany Boddey taking a morning swim at Bondi Beach & the famous Icebergs outdoor swimming pool;
- Zoo With A View – featuring some of Taronga Zoo’s most famous & popular residents including Munro the Penguin, Marco the Carnaby’s Black Cockatoo, Mali the Australian Fur Seal & Koalas.
Mr Desjardins said the flexibility of working with GoPro cameras meant that they had been able to capture great footage very quickly.
“We’re seeing a dramatic increase in the amount of GoPro footage being shared with us through our social media channels. It’s incredible what our fans right across the country are capturing by being at the right place & at the right time” he said.
Sydney New Year’s Eve 2015 – ‘City Of Colour’ celebrators are being invited to submit their own content to Tourism Australia by using #SeeAustralia or the @Australia tag on Instagram or posting on Tourism Australia’s Facebook wall at facebook.com/seeaustralia.
A sneak preview of the 6 clips can be viewed at http://www.australia.com/en/news/2015/december/iconic-sydney-experiences-new-years-eve.html.
Media Release: Tourism Australia