Destination NSW Wins IFEA Pinnacle Awards For Vivid Sydney

Destination NSW has been awarded for its marketing & promotion of Vivid Sydney, the world’s largest festival of light, music & ideas, receiving 7 accolades at the 2015 International Festivals & Events Association (IFEA) Pinnacle Awards.

Destination NSW was presented with 7 IFEA Pinnacle Awards for Vivid Sydney:

• Grand Pinnacle – Silver
• Best Social Media Site – Gold
• Best Newspaper Insert/Supplement – Gold
• Best Event Promotional Photograph – Gold
• Best Event Website – Silver
• Best Outdoor Billboard – Silver
• Best Press/Media Kit – Silver

NSW Minister for Trade, Tourism & Major Events, Stuart Ayres, congratulated Destination NSW & said the accolades reflect the exceptional work of the state’s tourism & major events agency in promoting Vivid Sydney to the world.

“Vivid Sydney is firmly established as 1 of the world’s leading festivals & continues to break records, attracting an incredible 1.7 million attendees this year.”

“Destination NSW has done a great job in turning the event into a global spectacle & these awards are well deserved” Mr Ayres said.

Destination NSW Chief Executive Officer, Sandra Chipchase, said “Vivid Sydney is a highlight of the New South Wales (NSW) Major Events Calendar, showcasing light, music & ideas all around our harbour city. These awards are a testament to the hard work of the Destination NSW team in creating, curating & promoting the event, with the support of the NSW Government & its agencies”

Presented by the IFEA, the Pinnacle Awards recognises the outstanding accomplishments & high quality creative, promotional, operational and community outreach programs and materials produced by festivals & events around the world.

Vivid Sydney is owned & managed by the NSW Government’s tourism & major events agency, Destination NSW.

Media Release: Vivid Sydney

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