New technology will transform both sides of the Harbour Bridge pylons into giant screens for creative displays for Sydney New Year’s Eve 2015.
As well as being the focal point for the world’s favourite fireworks display, this year the Sydney Harbour Bridge will be illuminated with full-length projections at each end, showing photos, film clips and creative content from both local artists and residents.
For the first time, there will be projections on the western side of the Bridge pylons as well, meaning great views of the action for everyone around the Harbour.
“Sydney New Year’s Eve is one of the biggest annual celebrations in the world, attracting more than one million spectators along the Harbour foreshore,” said Lord Mayor Clover Moore.
“We can’t rest on our laurels if we want to keep our place as the world’s best place to celebrate New Year’s Eve, so we are constantly evolving.”
“I’m delighted that communities in both the east and west of the city centre will have a great view this year.”
“These new projections will bring our world-renowned Sydney Harbour Bridge to life, using locally created images to showcase to the world the diverse beauty, talent and colour of our great city.”
Sydney New Year’s Eve has a global audience of one billion viewers. It is Australia’s largest public event and features one of the largest, most technologically advanced fireworks displays in the world.
The City Of Sydney has wanted to project on the western side of the Bridge pylons for some years but until now technical issues made it difficult to achieve. Now new technology will make the impossible a reality.
Both the City and Imagination, the creative company who will produce the images for the projections for Sydney New Year’s Eve 2015, are staying tight lipped about the finer details of this year’s events.
“We’re really excited to have even more of the Sydney Harbour Bridge this year as a giant canvas for creativity,” said Imagination’s Director, Heath Campanero.
“The eastern projections will be four times the size of previous years and for the first time ever we can wow the west too.”
“Both Imagination and the City have plenty of other exciting plans for Sydney New Year’s Eve 2015 but they are staying under wraps until nearer the time.”
As well as showcasing creative content, the pylon projections will also be used as an important public messaging channel for community service announcements, messaging from our Sydney New Year’s Eve 2015 charity partner, Habitat For Humanity, and emergency messaging.
Sydney New Year’s Eve has a direct economic impact on New South Wales of more than $133 million.
For more information on Sydney New Year’s Eve, visit sydneynewyearseve.com.
Media Release: City Of Sydney
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