The Sydney New Year’s Eve 2025-2027 visual identity has been revealed with the event’s website being updated for the 2025 edition on Thursday the 4th of September.
The visual identity was designed by Frost*Collective.
Described as a “future-focused” “bold, modular brand system…that could flex across formats” universally, it was “designed to move a city” with “strong graphic forms, a vibrant palette & welcoming brand voice” uniting to unmistakably capture Sydney’s more playful side.
Meanwhile, Aboriginal & Torres Strait Islanders have been invited to express interest in providing Calling Country creative services for the NYE2026-28 editions of the event.
An online information session for interested & registered applicants took place at 9:30am, 21 August 2025. At the briefing the City’s representative discussed, answered or clarified any issues raised by a respondent about any expression of interest (EOI) requirements.
In what is a 2-stage process, EOI proposals opened for submission on the 12th of August & close at 5pm on Friday the 5th of September. Following a review of the EOI proposals, at the City Of Sydney’s discretion, within a week of the 29th of September, they will invite shortlisted applicants to register with Tenderlink & file, by the 20th of October, formal Request For Tender documents for services including a detailed budget within AUD$132,000 & to present their creative concept for consideration at an 1 hour meeting with City Of Sydney staff in the week commencing the 27th of October, after which the applicant will be paid a AUD$3,000 fee. The successful applicant will be informed & contracted in December.
The criteria the applicants will be evaluated on upon the initial EOI proposal application include:
- Demonstrated creative concept delivery experience including providing 3 previous work case studies aligning to the program elements including visual storytelling, music programming & artist collaboration
- Demonstrated organisational program & key project personnel delivery capacity
- Demonstrated creative Aboriginal and/or Torres Strait Islander culture celebration/support program delivery experience
- Draft creative outline presenting a theme & overall vision
- Work, Health & Safety commitment acknowledgment
- Required insurances commitment acknowledgement
- City of Sydney budget for services delivery acknowledgement
- Stage 2, if selected, detailed costing breakdown provision acknowledgement
The Sydney NYE2026 Calling Country soundtrack artists including musician & composer will be confirmed by 27 April 2026.
This announcement was made on August 29.
Sydney Spectaculars 