Rugby World Cup (RWC) – Australia: Men’s 2027 has launched its full marketing campaign for the tournament, called Go All Out.
The campaign will be deployed across broadcast, digital & social media channels.
At the centre of the campaign is a film, which continues on from the social media campaign launched earlier this week, which features Aussie humour & cameos from Wallabies’ (Australian team members) Joseph Suaalii, Max Jorgensen & Rob Valetini, among others. It also seems inspired by Australia’s Mad Max film franchise.
Out of a dust storm, a convoy of nation-themed vehicles, including a mechanical wallaby, a giant springbok truck & a soaring Welsh dragon, along with the passionate fans that built them, speeds in pursuit of a meteor, which is the Webb Ellis Cup, delivering the rallying cry: everyone give everything you’ve got & get involved.
Despite only beginning today, the Go All Out campaign is designed to fuel hype ahead of tonight’s pool draw.
This campaign captures the heart, passion & scale of what the Rugby World Cup truly means. There is simply nothing like it. Fans from every corner of the globe will come together to celebrate the game we love & the energy will be electric. Australia is ready to host the biggest Rugby World Cup ever & everyone is invited to Go All Out.
Chris Stanley, RWC – Australia: Men’s 2027 Managing Director
I’ve seen what 1 Englishman with a good boot can do in a Rugby World Cup final. That’s the joy & the pain of this tournament – 1 moment can live with you for decades. Now reuniting with my good mate Jonny for Men’s Rugby World Cup 2027 is a full circle moment. A home Rugby World Cup is where legends can be made, with the nation getting behind the Wallabies, hopefully this time, the last kick belongs to someone in gold & trust me, you won’t want to miss that!
1999 Rugby World Cup-winning team member & former ‘Wallaby’, George Gregan
Sydney Spectaculars 