‘Rugby World Cup – Australia 2027’ Ticketing Programme Unveiled

Correction: The original article said the Superfan passes gave the buyer guaranteed access before January. It has since been found to be in February but before the closed pre-sale.

World Rugby has unveiled the ticketing programme for the Rugby World Cup – Australia 2027 at an event in Sydney/Gadigal.

The event & subsequent announcement was held on July 29.

Over 2.5 million tickets are available – the most ever offered for sale for the Rugby World Cup – with 1.5 million (60%) selling for over AUD$100 for every tournament stage with pool match tickets starting at AUD$40 for adults. Adult tickets for Wallabies (Australian team) matches will start from AUD$65.

Tickets for children (aged 2+) start at AUD$20 for every match except for the final & semi-finals. Children aged under 2 can attend for free.

The online ticketing platform has no hidden fees & is fully accessible. Fans will be able to purchase wheelchair bay seats alongside free companion tickets & easy access seating will be available for those with specific mobility or accessibility needs.

All revenue generated by Rugby World Cup – Australia 2027 will be reinvested in rugby union, supporting World Rugby’s global growth ambition, its’ 134 member unions & 6 regional associations.

The 1st tickets went on sale on Wednesday July 30 when ticket-inclusive Premium Experience & Hospitality Packages for selected matches became available online. Available for only 8 matches including the opening match and the final, these packages included immersive experiences.

On the 5th of August at 2pm Australian Eastern Standard Time (AEST) (UTC+10), 2027 new Superfan Passes were sold online. These weren’t tickets but instead are personal non-transferable passes that gave the buyer guaranteed access in February but before the closed pre-sale to purchase up to 4 tickets per match for any match up to a total maximum of 52 tickets. A Superfan Pass cost AUD$750. They were limited to 1 per person & cannot be resold. If you purchased a Superfan Pass, match tickets are still sold for a separate but normal retail price (see above for match ticket prices).

In January, a range of domestic & international travel packages will go on sale. These will include tickets, travel, accommodation & tour experiences.

If you register on the official event website & create a ticketing account before the end of January, you can access the closed pre-sale, which will feature all matches & all price categories, in February.

A general application phase for further tickets will then be held for 3 weeks in May. During this phase, you can request tickets for any match and price category, which if the latter receives more requests than available tickets, a ballot system will be implemented to ensure fairness.

The match schedule will be announced in January.

The pool draw will be held in December with the bands being determined by the World Rugby Men’s Rankings.

Rugby World Cup – Australia 2027 is expected to attract 250,000 international visitors over the 6-week event from 1 October-13 November 2027.

Key Dates

• Wednesday 30 July 2025 – Premium Experience & Hospitality Packages on sale
• Tuesday 5 August 2025 at 2pm AEST (UTC+10) – Superfan Passes on sale
• December 2025 – Pool Draw
• January 2026 – Domestic & International Travel Packages on sale
• January 2026 – Match schedule announced
• End of January 2026 – Closed Pre-Sale registration closes
• February 2026 – Superfan Passholders ticket purchases open
• After but in February 2026 – Closed Pre-Sale
• May 2026 for 3 weeks – General Application Phase

This ticketing program has been designed with 1 simple principle: put the fans first. For the 1st time in over 2 decades, the Rugby World Cup returns to Australian shores & we’re determined to make it bigger, bolder and more accessible than ever before.

With more than 2.5 million tickets available, a wide range of pricing options & innovations like the Superfan Pass, we’re giving every fan — whether lifelong supporter or 1st-time attendee — the chance to be part of something truly special.

Rugby World Cup 2027 is more than a tournament. It’s a celebration of everything great about our game. It’s about reigniting the love for rugby, inspiring a new generation & showcasing our values to the world. We want every ticket, every cheer, every moment to help grow the game worldwide.

Brett Robinson, World Rugby Chair