‘Calling Country’ 2024 Themed ‘Forward With Heart’

The segment for the 2nd year running is produced by Indigenous social enterprise We Are Warriors, supported by R/GA Australia, a creative studio. They both crafted the segment’s script & voiceover.

The word ‘Heart’ in the theme will be symbolised through references to connection, unity & togetherness, such as Barangaroo’s role as a provider for her children & community. That role will also symbolise regeneration while her connection to the ocean will be a symbol of strength.

These references & symbols will feature in the Sydney Harbour Bridge pylon projections, which are designed by Bundjalung & South Sea Islander artist, Kimberly Engwicht & Anungu graphic designer, Oumoula McKenzie. The pylon projections will blend these cultural symbols with vibrant landscapes.

Calling Country 2024 – Forward With Heart Sydney Harbour Bridge Pylon Projections
Image: Sydney New Year’s Eve & R/GA

The Calling Country soundtrack will also feature First Nations supergroup, 3%, First Nations rapper, Alinta-Jade Quaylee & 3 other First Nations children, Eliana Webster & Lenny and Paycen Wright. These, along with already-announced Calling Country soundtrack artists are the next generation, expressing their pride of being young, Blak & bold.

The message of Calling Country 2024 is also being reinforced in a series of outdoor signage, emphasising that the ground connects & unites us all, inviting everyone to recognise our shared history.

Sydney NYE2024’s Calling Country is to be held at 8:57pm on the 31st of December with a Welcome To Country (video on television & pylon projections at the event) at 8:30pm.

This is about unity – honouring history, celebrating First Nations identity & embracing the diversity that defines Australia. It’s a reminder to First Nations people that these are your fireworks, your evening & your celebration.

Nooky, Yuin rapper & ‘We Are Warriors’ Co-Founder

Last year’s Calling Country was fierce & provocative, capturing the intensity of the post-referendum moment. It sparked love, pride, respect & even animosity – a response we were proud to provoke.

This year, we’ve pivoted. Our message unites the foreshore & viewers at home, focusing on positivity & the love of the next generation. It’s about moving forward together, embracing femininity, strength, matriarchy & regeneration. Value we can all rally behind, no matter our background.

Ben Miles, ‘We Are Warriors’ Co-Founder & R/GA Chief Design Officer, Asia-Pacific

Regarding the above quote, last year’s Calling Country “capturing the intensity of the post-referendum moment” was entirely coincidental. The referendum was held on the 14th of October 2023 & the creative planning for Calling Country finished on the 9th of October 5 days prior.