Australians across the country and people around the world turned to the ABC on New Year’s Eve to celebrate the biggest night of the year and to support bushfire-affected communities. The ABC’s Party of the Decades reached 3.5 million viewers and helped raise more than $2 million for the Red Cross Disaster Relief and Recovery Fund.
The fund allows Red Cross emergency teams to do their work – including in the bushfires and heatwaves we’re currently seeing and disasters yet to come. It also includes recovery programs, practical support and emergency grants in communities affected by the recent bushfires.
Judith Whelan, Director of ABC Regional & Local, said: “The ABC’s New Year’s Eve broadcast brought together millions of Australians in support of bushfire-affected communities. Thank you to everyone who gave so generously to our joint appeal with the Australian Red Cross and City of Sydney, which raised more than $2 million to help people in need across the country.
“I would also like to thank the ABC staff and crews who worked through the night to bring our New Year’s Eve coverage to audiences here and overseas. Thanks, too, to the ABC broadcasters, reporters, presenters, producers, staff and crew who continue to deliver emergency broadcasting services to communities under threat. People turn to the ABC at such times and we are proud of our role in helping to keep them informed and safe.”
Television and iview Audiences
- Last night, ABC was the leading network in the metro markets with a 5-city metro prime-time share of 26.3% (2018 result was 22.0%). The highest share was in Sydney, with a prime-time share of 35.4%.
- ABC TV’s New Year’s Eve: Midnight Fireworks was the #1 program of the night, New Year’s Eve: Countdown to Midnight was ranked #2 and New Year’s Eve: Family Fireworks was ranked #3.
- New Year’s Eve: Midnight Fireworks achieved an average audience of 1.8 million across ABC and ABC NEWS (Combined Metro & Regional).
- New Year’s Eve: Countdown to Midnight achieved an average audience of 1.2 million on ABC (Combined Metro & Regional).
- New Year’s Eve: Family Fireworks achieved an average audience of 980,000 across ABC, ABC NEWS and ABC ME (Combined Metro & Regional).
- ABC’s NYE coverage was live streamed 209,000 times on iview last night, which was up +132% on the 2018 NYE result. The ABC channel live stream generated 119,000 plays yesterday, (70,000 in 2018) which was the highest result for the channel on iview ever.
Sources: OzTAM & Regional TAM Preliminary Overnight data; OzTAM VPM data, live stream based on: ABC, ABC NEWS and ABC ME channels, highest result ever based on daily results across 2017/18 since measurement commenced.
ABC’s New Year’s Eve 2019 coverage was live streamed directly to ABC TV and iview’s Facebook, YouTube and Twitter accounts and shared to 33 ABC and partner accounts. This included 25 of the ABC’s location-based regional and capital city Facebook pages, allowing Australians across the country to celebrate New Year’s Eve together, regardless of their location, with the message to donate prominently featuring throughout the night.
- Total views across Facebook, Twitter, YouTube, Instagram of concert and fireworks so far: 1.6M.
- On Twitter, the Midnight Fireworks stream has 869K viewers so far. #NYEABC trended #1 on Twitter during the broadcast, with over 3900 tweets using that hashtag in the last 24 hours and potential reach of 6.5M.
- On Facebook, the live streams and highlights packages amassed a combined total of 275K+ views across ABC and partner pages overnight. ABC New Year’s Eve GIFs to celebrate the night reached over 2.3 million views.
- On YouTube, ABC TV’s live stream and highlights packages had 460K views at the time of reporting.
- To celebrate the United Nations International Year of Indigenous Languages, five Indigenous language packages from around the country were shared on the relevant local pages. These received more than 22.6K views.
Sources: Facebook Insights, Twitter, YouTube Analytics and Instagram Analytics. Numbers correct at 9am 1 January
Families were entertained early in the night with Susie Youssef and Nazeem Hussain hosting the New Year’s Eve House Party.
From 9.30pm, Charlie Pickering and Zan Rowe hosted the Party of the Decades concert and encouraged viewers to dig deep and donate to the Red Cross. While the star-studded line up of stars performed the memorable songs from recent decades, our thoughts and best wishes were with our neighbours, friends and fellow Aussies who have suffered through the recent bushfires, floods and drought.
As the clock ticked over to midnight, ABC crews positioned around the harbour beamed Sydney’s iconic midnight fireworks around Australia and the world as singer-songwriter Marlon Williams led a moving rendition of Auld Lang Syne.
This capped off a very special night, highlighting the ABC’s commitment to not only entertaining Australian audiences but supporting the wider community.
Donations to the Red Cross Disaster Relief and Recovery Fund can be made via redcross.org.au.
Media Release: Australian Broadcasting Corporation