‘Mustang’ Paces Ford’s Transformation And Exciting New Line-Up By Starring At Sydney NYE2014 – ‘Inspire’

  • Ford accelerates its’ Australian transformation with the Mustang to be featured at Sydney New Year’s Eve 2014 – ‘Inspire‘ after the City Of Sydney names Ford an associate partner for the event
  • After scaling the Empire State Building and Burj Khalifa, the world’s tallest skyscraper in Dubai, the all-new Ford Mustang will now take centre stage at the world’s most spectacular New Year’s Eve event in Sydney, hosting the event’s 1st-ever soundtrack for the crowd
  • Ford also plans a surprise Ford Mustang appearance at the event, capping a year of iconic moments around the world
  • Ford is accelerating its’ Australian transformation by introducing a wave of new products in 2015, highlighted by the all-new Mondeo, Everest and iconic Mustang
  • Aussies can enter for a chance to win tickets at an exclusive area for fireworks and entertainment courtesy of Ford

Ford Motor Company, marking the company’s Australian transformation and wave of stylish, innovative new products, will place its’ globally iconic Mustang centre stage at the world’s most spectacular New Year’s Eve event to punctuate a history-making year for the ‘Blue Oval’.

The City Of Sydney today announced Ford as an associate partner for this year’s Sydney New Year’s Eve. This completes a history-making year in which the Ford Mustang sat atop the Empire State Building in April – re-creating the original Mustang’s debut 50 years ago – and scaled the Burj Khalifa, the world’s current tallest building in November.

To enhance the day-long event, Ford will bring music entertainment for the 1st time ever to the crowds at key Sydney Harbour vantage points. And, the Mustang will make a surprise appearance to cap a big year.

“We are sending a message that Ford has an exciting future in Australia with a great line-up of new vehicles, including the re-introduction of the Mustang, which is going global after 50 years as America’s greatest motoring icon,” said Bob Graziano, Ford of Australia President and CEO.

“We could not take the all-new Mustang any higher, so now we will give the world a view never seen from a car of Sydney’s spectacular New Year’s Eve fireworks.”

Scheduled to officially join the brand’s Australian line-up in late 2015, the Ford Mustang will be displayed to the public for the 1st time on 31 December as part of Sydney New Year’s Eve 2014 – ‘Inspire‘, which will be attended by 1.6 million people and viewed by more than a billion globally.

Taking pride of place at a Mustang concert stage harbour-side, this marks the 1st time a car has been this close to the Sydney Harbour Bridge for display purposes, which offers views of the evening’s fireworks, including incredible placement for the Midnight Fireworks display’s ‘waterfall’ pyrotechnics.

Ford is introducing a wave of new products that will accelerate next year as the company plans to refresh its’ entire line-up by 2017. In addition to the new Mustang, the new vehicles include:

  • 2015 Ford MondeoThe all-new, stylish and technologically advanced Mondeo mid-size sedan arrives early in 2015.  The new Mondeo will feature at least 10 advanced models not available on the Camry, including a diesel model that will be more fuel efficient than Camry Hybrid.
  • 2015 Ford KugaThe newly launched Ford Kuga will be freshened in early 2015 with new EcoBoost technology available, including the 2L EcoBoost engine on high series which offers more power than Toyota’s RAV-4.
  • 2015 Ford FocusA freshened version of the popular car nameplate arrives in the middle of the year and will include a refreshed performance model of the Focus ST.
  • All-New Ford Everest:  The Australian designed and engineered Everest is a technologically advanced, stunningly capable and refined 7-seat SUV that will be launched in 2015.
  • 2015 Ford Ranger:  A freshened version of the tough, capable and Australian-created Ranger will arrive in 2015 to build on its’ momentum after cutting Toyota Hilux’s sales lead by 38% since 2011.

“The theme for  Sydney New Year’s Eve 2014 is ‘Inspire’, which is a perfect fit for the future of our brand – especially with the arrival of the Mustang as people see the car as a way to explore their dreams and the freedom of the open road,” said Graziano.

“Sydney is one of the 1st major cities to ring in the New Year so we want to help the City make the event even more memorable.”

Crowd Entertainment

Ford will bring the soundtrack for the evening to life, hosting a number of Aussie music favourites and broadcasting music to tens of thousands of people around Sydney Harbour.

“People show up early and wait all day for the fireworks displays,” said Graziano. “We are bringing the 1st-ever soundtrack to help people enjoy the day even more. It’s also a chance to celebrate Ford’s exciting future in Australia with a great line-up of new vehicles, including the re-introduction of the Mustang, which is going global after 50 years as America’s greatest motoring icon.” said Graziano.

Ford is also giving Aussies the chance to enter to win tickets to the exclusive event[1]. From 11 December 2014, fans are invited to head to the Ford Australia Facebook page (www.facebook.com/FordAustralia) and share their most adventurous New Year’s resolutions by uploading a photo on Facebook, Instagram or Twitter using the hashtag #FordNYE to win[2].

3 winners will receive flights, accommodation, and exclusive tickets for themselves and 3 friends at the coveted location, one of the best vantage spots to watch Sydney New Year’s Eve 2014 – ‘Inspire’. In addition, 1 grand prize winner will also win the chance to help make his or her adventurous resolution come true. Entries close December 18 2014.

Australians are also encouraged to follow all the action from the evening by following #FordNYE and #SydNYE.

Global Icon Joins Australian Family

The all-new Ford Mustang is the most advanced version yet of the iconic pony car, offering more advanced driver-assist technology than any other car in its’ class. The sleek new design of the Mustang, fastback and convertible, is backed up by world-class performance from a range of available engines, including a new turbocharged EcoBoost® 2.3-litre and an upgraded 5.0-litre V8 with more than 420 horsepower. In addition to state-of-the-art connectivity systems, Mustang features available track apps, launch control and more.

The Ford Mustang was revealed to the world with a television advertising campaign on the evening of April 16, 1964, before being shown to the public at the New York World’s Fair the next day. The car officially went on sale that day, and Ford dealers accumulated a record 22,000 sales and orders that 1st day on the way to more than 418,000 sales in the 1st year and 1 million sales in less than 2 years. In the past 5 decades, more than 9 million Mustangs have been sold.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across 6 continents. With about 189,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its’ products worldwide, please visit corporate.ford.com.

[1] Terms and conditions apply.

[2] Entrants who enter using Instagram also need to tag @FordAustralia to be eligible to win. See the terms and conditions.

The Only Place To Be On New Year’s Eve Is…

… in front of the TV and tuned to ABC for a 4-hour entertainment extravaganza filled with music and laughs. You’ll have the best seats in the house for both the 9pm Family Fireworks as well as the world-famous Midnight Fireworks.

The New Year’s Eve 2014 show will be jam-packed with some of the country’s funniest comedians, brilliant musical performances and more celebrities than you can poke a sparkler at. And Julia Zemiro and Toby Truslove will be there to navigate us through all the celebrations, live from the Sydney Opera House Northern Forecourt.

This year the ABC is going all out to make this night full of entertainment for all the family. Charlie Pickering will give us a sneak peak at his new show which will debut on ABC in 2015, and throughout the night they’ll cross to Lawrence Mooney hosting Australia’s biggest ever Pub Quiz, featuring guests Denise Scott, Tom Gleeson and Alan Brough and music by Barry Morgan. You can play along at home or sit back and just enjoy the fun. Adam Zwar and some of the favourite Agony Aunts and Uncles will present a special edition of The Agony of New Year’s Eve.

Legendary journalist Fran Kelly will look back at the stories that made news headlines in 2014; self-confessed sports nut Stephanie Brantz will take us through the year in sports; and triple j’s music guru Zan Rowe will review the year in music.

Julia will chat to Jack Thompson, Sydney New Year’s Eve 2014 – ‘Inspire’ Creative Ambassador, plus they’ll cross to the Lord Mayor’s Party for live performances by Suze Demarchi, Kasey Chambers, Josh Earl and The Tap Dogs.

They’ll check out what’s happening around the country with crosses to roving reporters – Dave O’Neil (Melbourne), Lawrence Leunig (Brisbane), Anne Edmonds (Darwin), Tegan Higginbotham (Perth) and Urzila Carson (New Zealand). They’ll also cross to Peter Hellier partying at home, Adam Richard at the Lord Mayor’s Party chatting to a cavalcade of special guests, and Tom Ballard, flying above the ‘International Date Line’ in the ABC chopper.

Younger viewers will be entertained by ABC3’s Kayne Tremills and ABC4Kids’ Jimmy Giggle as they chat to families and spectators live from the Harbour’s edge. Plus, fans of Nowhere Boys will be treated to a special 1-off episode that bridges episodes 6 to 7 from the latest series.

The New Year’s Eve 2014 broadcast starts on Wednesday December 31 at 8:30pm on ABC*.

Rundown highlights (exact times subject to change):

8:30pm: Opening welcome – Julia Zemiro and Toby Truslove
9:00pm: Family Fireworks Display
9:15pm: Nowhere Boys mini-episode
9:20pm: 2014 Pub Quiz – Part 1
9:50pm: Chat to Jack Thompson (Sydney NYE2014 – ‘Inspire’ Creative Ambassador)
10:00pm: Fran Kelly presents the News Year In Review
10:10pm: Comedy performance by Josh Earl
10:15pm: 2014 Pub Quiz – Part 2
10:35pm: Performance by The Tap Dogs
10:45pm: Stephanie Brantz presents the Sport Year In Review
10:50pm: 2014 Pub Quiz – Part 3
11:15pm: Musical performance by Suze DeMarchi
11:25pm: Adam Zwar presents The Agony of New Year’s Eve
11:40pm: 2014 Pub Quiz – Part 4
11:50pm: Musical performance by Kasey Chambers
12:00am: Midnight Fireworks display

*ABC broadcast delayed to local times.

ABC News 24 will broadcast both the 9pm Family Fireworks display and the Midnight Fireworks display live AEDT.

Come celebrate your New Year’s Eve 2014 with us, on ABC TV.

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See Your Tweets Light Up The Bridge!

This Sydney New Year’s Eve, for the 1st time, the world’s most famous bridge will be lit up with tweets from Sydneysiders and visitors about how the harbour city will inspire them in 2015.

In the lead up to the world-renowned Midnight Fireworks display, audiences gathered around Sydney Harbour – along with those watching at home – will be encouraged to use the hashtag #SydNYE to tweet New Year messages that tie into this year’s theme, Inspire.

The tweets will appear live on the Sydney Harbour Bridge pylons throughout the night, and will be broadcast around Australia and the world in coverage of the 1st major city to ring in the New Year.

Lord Mayor Clover Moore said Sydney was known as the ‘New Year’s Eve Capital Of The World’ for good reason, and this year’s event would not disappoint.

“Each year, more than 1.6 million people gather around the Harbour foreshore, and millions more around Australia watch at home, as Sydney rings in the New Year with the most spectacular fireworks display in the world,” the Lord Mayor said.

“This year, for the 1st time in Sydney New Year’s Eve history, our audience will become part of the celebration as their New Year tweets are displayed on the Harbour Bridge pylons throughout the night.”

‘Tweet the Bridge’ is just 1 exciting new element of this year’s $7.2 million Sydney New Year’s Eve celebrations.

During the 9PM Family Fireworks and Midnight Fireworks displays, 7 tonnes of fireworks – including 11,000 shells, 25,000 shooting comets and more than 100,000 individual pyrotechnic effects – will be launched from the Sydney Harbour Bridge, the Sydney Opera House and barges on Sydney Harbour.

A 3rd mini-fireworks display, known as the ‘Inspire Moment’, will also feature at 10.40pm to keep crowds entertained during the countdown to midnight.

As in previous years, the crowning glory will be the top-secret Sydney Harbour Bridge Effect. This will form the centrepiece of the fireworks displays, featuring 13 kilometres of LED rope light and reaching 12 storeys high.

“With an exciting Pre-Show Entertainment program, 3 fireworks displays and the dazzling Bridge Effect, this Sydney New Year’s Eve promises to be a truly unforgettable evening,” the Lord Mayor said.

NSW Deputy Premier and Minister for Tourism and Major Events, Troy Grant, said more than a billion people worldwide watch as Sydney Harbour shines behind the backdrop of one of the largest and most technologically advanced fireworks displays in the world.

“I can’t think of a better way to start each year, than Sydney and NSW in the global spotlight with hundreds of images beamed around the world of our magnificent Harbour,” Mr Grant said.

“Major events such as the world-famous Sydney New Year’s Eve are why Sydney is regarded as Australia’s global city, and help drive visitation and contribute to the NSW Government’s goal of doubling overnight visitor expenditure by 2020.”

The Creative Ambassador for this year’s event is Australian screen legend and storyteller Jack Thompson.

Mr Thompson has been working with the City of Sydney and Sydney New Year’s Eve creative agency Imagination Australia on plans for the event since early this year, including writing his own poem describing how Sydney inspires him – ‘I Am Sydney’.

“It is such an honour to be able to represent my home town – one of the world’s truly great cities – as the Creative Ambassador of 2014 Sydney New Year’s Eve,” Mr Thompson said.

“Sydney is filled with stories that inspire, from the ancient engravings of the Gadigal people in the sandstone of the headlands to the unique architecture of the Opera House and Harbour Bridge.”

“As we prepare to celebrate the year that’s passed and look to the future at what lies ahead, I encourage Sydneysiders and visitors alike to join with us and share their own inspirational stories of Sydney.”

This year’s official Sydney New Year’s Eve charity partner is Engineers Without Borders Australia (EWB). The non-profit organisation works with communities worldwide to provide clean water and sanitation, energy, basic infrastructure, waste systems, communication technologies and engineering education.

CEO of EWB, Lizzie Brown, said: “EWB is very proud to be the charity partner for the Sydney New Year’s Eve celebrations for a 2nd consecutive year.”

“This is a unique opportunity for our organisation to celebrate the inspiring contribution that the Australian engineering sector makes towards creating lasting social change in Australia and around the world.”

People coming into the city on New Year’s Eve will have access to a range of tools to help them plan a safe and enjoyable night, including the official 2014 Sydney New Year’s Eve website, which features an interactive vantage point map and live transport and road closure information, and the Sydney NYE Telstra app.

A new printed event guide will also be available for audiences to pick up from Sydney Airport, major transport hubs throughout the city, hotels, tourism information kiosks and the City’s libraries and community centres.

The City is committed to making Sydney New Year’s Eve an inclusive event for the many Sydneysiders and visitors with a disability. A live audio description will be broadcast on 2RPH, and designated accessible viewing areas and accessible route maps will be available online.

Those who would rather stay at home on New Year’s Eve can tune into ABC TV’s broadcast, listen to 104.1 2DayFM’s live fireworks soundtracks, or live stream the Sydney NYE Telstra Show on YouTube.

And for the 2nd year in a row, the City has teamed up with the Royal Australian Mint to develop a souvenir coin celebrating the Inspire theme with colourful images of fireworks.

2014 Sydney New Year’s Eve acknowledges the support of Leadership Partner – Telstra, Charity Partner – Engineers Without Borders Australia, & NSW Government agencies and landholders including the Sydney Harbour Foreshore Authority and the Sydney Opera House Trust.

For more information, visit sydneynewyearseve.com

A New Coin That Inspires

The Sydney New Year’s Eve celebrations are well-known all around the world for their stunning fireworks and fascinating Sydney Harbour Bridge Effect. Following the popular holographic Sydney New Year’s Eve 2013 – Shine coin from nearly a year ago, the Royal Australian Mint has once again partnered with the City of Sydney to present and release an exciting coin souvenir: a 2015 $1 Coloured Fine Silver Frosted Uncirculated Coin featuring the official theme of the Sydney New Year’s Eve 2014 celebrations – Inspire. Sydney is a city that inspires people throughout the world to visit and explore its friendly shores. This year’s theme of Inspire is interpreted in colour on this beautiful silver piece, which will be popular with tourists and New Year’s Eve revellers. With a mintage of 5000, this 1/2 an ounce coin with a diameter of 35.89mm is a fantastic souvenir to keep of this year’s event.

Obverse side of the 2015 $1 Coloured Fine Silver Frosted Uncirculated Sydney New Years Eve 2014 - 'Inspire' Coin Image: Royal Australian Mint
Obverse side of the 2015 $1 Coloured Fine Silver Frosted Uncirculated Sydney New Years Eve 2014 – ‘Inspire’ Coin
Image: Royal Australian Mint
Reverse side of the 2015 $1 Coloured Fine Silver Frosted Uncirculated Sydney New Year's Eve 2014 - 'Inspire' Coin Image: Royal Australian Mint
Reverse side of the 2015 $1 Coloured Fine Silver Frosted Uncirculated Sydney New Year’s Eve 2014 – ‘Inspire’ Coin
Image: Royal Australian Mint
Packaging of the 2015 $1 Coloured Fine Silver Frosted Uncirculated Sydney New Years Eve 2014 - 'Inspire' Coin Image: Royal Australian Mint
Packaging of the 2015 $1 Coloured Fine Silver Frosted Uncirculated Sydney New Years Eve 2014 – ‘Inspire’ Coin
Image: Royal Australian Mint

Go to the Royal Australian Mint’s new release section to view and pre-order. Price: $60 (Australia) and $54.55 (International).

New Year’s Eve 2014 On ABC

ABC will welcome in 2015 with a 4-hour entertainment extravaganza to celebrate New Year’s Eve when they again join with the City of Sydney to bring the world-renowned fireworks to audiences around Australia.

The team that brought you the Friday Night Crack Up now brings you ABC TV’s New Year’s Eve Spectacular. Counting us down to the sensational fireworks on Sydney Harbour, Julia Zemiro and Toby Truslove guide us through the biggest night of the year. This 4-hour entertainment bonanza will feature a special mini-episode of Nowhere Boys, Lawrence Mooney will host Australia’s biggest ever Pub Quiz, and Adam Zwar presents a special edition of The Agony of New Year’s Eve. While the harbour is showered with fireworks, home viewers will be dazzled by a night of comedy, music and more celebrities than you can shake a sparkler at.

Sydney New Year's Eve 2013 - 'Shine': 9pm Family Fireworks Photograph: Sydney New Year's Eve 2013 - 'Shine'
Sydney New Year’s Eve 2013 – ‘Shine’: 9pm Family Fireworks
Photograph: Sydney New Year’s Eve 2013 – ‘Shine’

Engineering A Better Sydney New Year’s Eve Event

‘Engineering A Better Sydney NYE’ is a campaign between the City of Sydney and Engineers Without Borders Australia (EWB) to encourage the community to get creative and suggest ideas to address New Year’s Eve challenges in and around Sydney.

For the 2nd consecutive year, EWB has been chosen as the official charity partner of the 2014 Sydney New Year’s Eve celebrations. For more information: http://www.sydneynewyearseve.com/about/charitypartner/

Lizzie Brown, CEO of EWB said sustainability, crowds, road closures and access for people with a disability were common problems facing Sydney revellers on New Year’s Eve.

EWB’s ‘Engineering A Better Sydney NYE’ competition invites the community to come up with innovative ideas to solve these problems,” Ms Brown said.

“Ideas will be judged as to whether they embody the spirit of Sydney NYE, represent socially conscious design, are scalable, utilise business and technology in a meaningful way and embody the values of EWB: community, sustainability, respect, learning and quality.”

The top 5 ideas will receive tickets to an exclusive Sydney New Year’s Eve viewing area and will be announced on 5 December 2014.

Judging the top ideas are a preeminent judging panel of: Lizzie Brown, Danny Almagor (Founder of EWB Australia, Co-Founder and CEO Small Giants), Aneurin Coffey (Sydney NYE Producer), Sally Dominguez (award winning designer and creative thinking educator) and Dr Brandon Gien (CEO Good Design Australia).

The competition encourages the community to submit ideas in the following categories:

  • Crowd management
  • Access for people with disability
  • Harbourside sustainable audience engagement
  • Unattractive event infrastructure.

For more information about the campaign and competition, please visit www.engineeringabetterworld.com.au

To get involved with Engineers Without Borders Australia or for more information, please visit www.ewb.org.au. 

Screen Legend Inspires A Cracker Night For Sydney NYE2014

Australian screen legend Jack Thompson is preparing to take on his latest starring role as the Creative Ambassador for 2014 Sydney New Year’s Eve.

One of the country’s most accomplished storytellers – both as an award-winning actor and lifelong lover of poetry – Mr Thompson will bring the theme of this year’s celebrations, Inspire, to life with a series of stories inspired by the harbour city.

“It is such an honour to be able to represent my home town – one of the world’s truly great cities – as the Creative Ambassador of 2014 Sydney New Year’s Eve,” Mr Thompson said.

“Sydney is filled with stories that inspire, from the ancient engravings of the Gadigal people in the sandstone of the headlands to the unique architecture of the Sydney Opera House and Sydney Harbour Bridge.”

“As we prepare to celebrate the year that’s passed and look to the future at what lies ahead, I encourage Sydneysiders and visitors alike to join with us and share their own inspirational stories of Sydney.”

Lord Mayor Clover Moore said she could not think of a better ambassador for 2014 Sydney New Year’s Eve than one of Australia’s best loved cinematic figures.

“From classic Australian films like Breaker Morant to more recent global hits like The Great Gatsby and Australia, Jack Thompson is one of our finest and most accomplished actors,” the Lord Mayor said.

“He also has one of the most famous voices in the country and is known by many for his best-selling recordings of iconic Australian poems, including The Man from Snowy River by Banjo Patterson.”

“As Creative Ambassador for 2014 Sydney New Year’s Eve, Jack will share his favourite stories of our beautiful city: its stunning harbour setting, rich Aboriginal heritage, thriving creative scene and, most of all, diverse and friendly people.”

“I look forward to the celebrations and can’t wait to see how Jack inspires us all as we farewell 2014 and welcome the dawning of a new year.”

Mr Thompson, who was born and raised on Sydney’s northern beaches, has appeared in more than 100 films and television shows over the past 45 years.

He has won prestigious Cannes and AFI Awards, and was made a Member of the Order of Australia in 1986 for his accomplishments in the film industry.

More recently, he received a Doctor of Letters from Charles Darwin University for his commitment to indigenous territorians through The Jack Thompson Foundation’s Homelands Building Program.

Mr Thompson has been working with the City of Sydney and Sydney New Year’s Eve creative agency Imagination Australia on plans for the event since early this year.

He is the latest high-profile Australian to take on the role of Creative Ambassador for Sydney New Year’s Eve. Last year’s event was led by artist and musician Reg Mombassa, while pop princess Kylie Minogue featured in 2012 and designer Marc Newson headlined in 2011.

Joining Mr Thompson for this year’s event is the official Sydney New Year’s Eve 2014 charity partner, Engineers Without Borders Australia – a non-profit organisation that works with local groups and communities worldwide to provide clean water, sanitation and hygiene, energy, basic infrastructure, waste systems, communication technologies and engineering education.

Sydney New Year’s Eve is Australia’s biggest public event, reaching 1.6 million people on Sydney Harbour, millions across Australia and more than a billion worldwide, and generating an estimated $156 million to the local economy.

Fireworks Building – ‘MSB Tower’ – Recommended For Demolition

The heritage listed MSB Tower, used for pyrotechnics during Sydney New Year’s Eve 2012 – ‘Embrace’, has been recommended to be demolished by  the Barangaroo Delivery Authority as part of altered redevelopment plans for a park.

Standing at 87 metres tall, it served as Sydney Harbour’s control tower between 1974 and 2011 after which the operations conducted inside the tower were moved to Botany Bay. In 2012, it featured for the first and only time during the 9pm Family and Midnight Fireworks for Sydney New Year’s Eve 2012 – ‘Embrace’. This year will be the tower’s 40th anniversary.

The MSB Tower is ideally located on Sydney Harbour providing a panoramic view around Sydney Harbour – perfect for operating Sydney Harbour – so since it is no longer used for that purpose, ideas for keeping the tower have made including converting it into a restaurant or a museum. It can even be used as a special vantage point for Sydney Harbour pyrotechnic displays (as well as continuing to be used as a firing location for Sydney Harbour pyrotechnic displays).

The MSB Tower was originally supposed to be part of their redevelopment plans for a park but after finding that the demolition of the MSB Tower will be cheaper to do than keeping it even for worthy reasons such as the ideas listed earlier, the Barangaroo Delivery Authority have decide to recommend to the NSW Government to approve the MSB Tower’s demolition.

A planning application for the MSB Tower’s demolition is currently being prepared.

 

Relive the MSB Tower’s pyrotechnic appearance in Sydney New Year’s Eve 2012 – ‘Embrace”s 9pm Family and Midnight Fireworks below (It is the most northern used building in the two pyrotechnic displays):

Proposed: Sydney NYE 2014 Charity Partner May Be ‘Re-Engineered’

For the first time since 2005, Sydney New Year’s Eve may have the same Charity Partner for 2 consecutive years.

Sydney New Year’s Eve has appointed an annual Charity Partner every year since 2004. Previous Charity Partners are listed in the table below:

Event

Charity Partner

Sydney New Year’s Eve 2004 – ‘Reflections On Australiana’

Oxfam

Sydney New Year’s Eve 2005 – ‘Heart Of The Harbour’

Sydney New Year’s Eve 2006 – ‘A Diamond Night In Emerald City’

Médecins Sans Frontières

Sydney New Year’s Eve 2007 – ‘The Time Of Our Lives’

WWF

Sydney New Year’s Eve 2008 – ‘Creation’

Planet Ark

Sydney New Year’s Eve 2009 – ‘Awaken The Spirit’

Australian Conservation Foundation

Sydney New Year’s Eve 2010 – ‘Make Your Mark’

WWF

Sydney New Year’s Eve 2011 – ‘Time To Dream’

CARE Australia

Sydney New Year’s Eve 2012 – ‘Embrace’

The Fred Hollows Foundation

Sydney New Year’s Eve 2013 – ‘Shine’

Engineers Without Borders

Sydney New Year’s Eve 2014

?

The Charity Partnership gives the Charity a promotional opportunity as well as a chance for the Sydney New Year’s Eve audience to reflect on the Charity’s cause and thus creating a promising public opinion of the selected Charity Partner and Sydney New Year’s Eve.

The Charity Partner appointed for Sydney New Year’s Eve 2013 – ‘Shine’ was Engineers Without Borders Australia: a member-based not-for-profit, community-focused organisation with 10 years’ experience in creating systematic change through humanitarian engineering and education, with a focus on education and community development. Engineers Without Borders engaged strongly with Sydney New Year’s Eve 2013 – ‘Shine’ by providing pop-up interactive sites & a working Lego® wind turbine set at the Lord Mayor’s Picnic 2013 – ‘Sparkle In Space’ for Sydney New Year’s Eve 2013 – ‘Shine’. These pop-up interactive sites were the first major installations by a Charity Partner at Sydney New Year’s Eve, providing it with strong visibility within Wynyard & Pirrama Park and at National Australia Bank House.

The last time a Sydney New Year’s Eve Charity Partner received visibility as strong as this was for Sydney New Year’s Eve 2004 – ‘Reflections On Australiana’ when Oxfam and Sydney New Year’s Eve launched an Australian-wide fundraiser during the event to help victims of the 2004 Indian Ocean Earthquake and Tsunami. But since then, Charity Partners have been less visible. For example, in 2012, The Fred Hollows Foundation installed a photographic exhibition in the Customs House library during the December/January holiday period – this wasn’t officially part of the Sydney New Year’s Eve 2012 – ‘Embrace’ event.

Sydney New Year’s Eve’s Charity Partnership with Engineers Without Borders also aligned with 2 iconic features of construction engineering – the Sydney Opera House (which celebrated its 40th anniversary in 2013) and the Sydney Harbour Bridge (a sustained unique symbol for urban community connection and providing an important central point for Sydney New Year’s Eve).

The Charity Partnership with Engineers Without Borders for Sydney New Year’s Eve 2013 – ‘Shine’ proved very successful for both parties. Sydney New Year’s Eve have since identified that the appointment of a Charity Partner for 2 consecutive Sydney New Year’s Eve events would be most beneficial. This has occurred previously, with Oxfam being reappointed as Charity Partner for Sydney New Year’s Eve 2005 – ‘Heart Of The Harbour’, following a Partnership with the event in 2004. This would definitely make the best of the opportunities and benefits for both parties; providing the Charity Partner with an extended awareness platform. An Expression of Interest will be publicly advertised every 2 years seeking a potential Charity Partner for Sydney New Year’s Eve.

In recommending the selection of a Charity Partner, Sydney New Year’s Eve considers the following criteria:

(a) The organisation is an official registered Charity;

(b) The Charity is reputable and internationally recognised;

(c) The work produced by the Charity provides significant benefit to the global community;

(d) The Charity has no religious affiliation;

(e) The Charity’s operational and organisational focus is compatible with Sydney New Year’s Eve as an event;

(f) The Charity is a member of the Australian Council for International Development; and

(g) The Charity has offices in Australia.

Other than Engineers Without Borders, 2 other organisations have approached Sydney New Year’s Eve to be considered for the Sydney New Year’s Eve 2014 Charity Partnership; namely, Oxfam and the United Nations (UN) International Day Of Peace Program (2014-2018). Oxfam was Charity Partner for Sydney New Year’s Eve 2004 and 2005 (‘Reflections On Australiana’ and ‘Heart Of The Harbour’) and remains significant with its delivery of much needed international aid. However, Sydney New Year’s Eve does not consider Oxfam to be as strong an alternative as providing a second year to Engineers Without Borders.

The UN International Day Of Peace Program has scheduled a series of events for April-October 2014 to 2018, promoting UN International Day Of Peace on Sunday, 21 September 2014 and commemorating World War 1 (1914-1918). They seek a Charity Partnership with Sydney New Year’s Eve 2014 to maximise the effect of the message “working together for peace” to reach the broadest spectrum of the community. The UN is likely to gain significant interest in its International Day Of Peace Program from its own firm publicity platforms. As such, the UN International Day Of Peace Program is not seen by Sydney New Year’s Eve as a suitable appointment for the 2014 Charity Partnership.

Engineers Without Borders though, has associations and partnerships with a range of community organisations including Aboriginal community organisations. In 2014, they will lead the establishment of 2 new, national-scale Reconciliation Initiatives, the planning of which is underway. Engineers Without Borders is currently seeking partners and collaborators for both initiatives across industry, government and the education and community sectors. These are:

(a) Technical Career Pathways Initiative – designed to increase the number of Aboriginal and Torres Strait Islander people with careers in the engineering sector and related technical fields; and

(b) Best Practice Guidance Initiative – designed to build a vibrant and committed community of practice across the Australian engineering sector that shares and leverages resources, learning and successful practices to drive and facilitate best practice engineering and access for Aboriginal and Torres Strait Islander communities.

Engineers Without Borders will also be able to build on the work done in their first year as Charity Partner and stands to increase national and international awareness from another year of association and incorporation with Sydney New Year’s Eve. Engineers Without Borders has already showed their wish to increase its participation should they be appointed for a 2nd year; providing more pop-up interactive sites to the benefit of both Engineers Without Borders and Sydney New Year’s Eve 2014 attendees.

Accordingly, Sydney New Year’s Eve has recommended that Engineers Without Borders should be re-appointed as Charity Partner for Sydney New Year’s Eve 2014. The re-appointment will deliver benefits to Sydney New Year’s Eve and Engineers Without Borders, in particular allowing the new initiatives trialled at Sydney New Year’s Eve 2013 – ‘Shine’ to be developed.

The appointment of the Sydney New Year’s Eve 2014 Charity Partner should be finalised by 30 May 2014 with an official announcement made possibly sometime in early June.