The City Of Sydney will partner with 3 major charities for its biggest annual events to help raise funds to improve the lives of children with special needs and disabilities, advocate for children’s rights & provide services for the vision impaired.
The official charity partners are: Variety, The Children’s Charity for Sydney Christmas; United Nations International Children’s Emergency Fund (UNICEF) Australia for Sydney New Year’s Eve & Guide Dogs New South Wales/Australian Capital Territory (NSW/ACT) for Chinese New Year.
The partnerships will provide the charities with opportunities to promote their causes through activities such as media exposure, donation collections, event activations, speaking opportunities & social media.
For the past 14 years, the City’s events have supported dozens of charities & helped raise hundreds of thousands of dollars for a variety of causes including fighting children’s cancer, music education for children, treating people with visual impairment, helping children with disability, state emergency services, animal protection, alleviating global poverty & boosting humanitarian aid.
Lord Mayor Clover Moore said the enormous publicity generated for 3 of Australia’s biggest events would help communicate the great work of this year’s chosen charities to audiences worldwide.
“We are delighted to partner with these charities & support the incredible work they do for those less fortunate” the Lord Mayor said.
“More than 3 million people attend these major events & more than a billion people see or read about them across the world”
“By partnering with us on some of Australia’s largest events, these charities will have excellent opportunities to promote their cause on the national & international stage”
Variety, The Children’s Charity will partner with the City for its Sydney Christmas 2017 program. The national charity provides funding & support to individuals, organisations & hospitals to improve the lives of children with disabilities & special needs. Variety will coordinate a program of child-friendly activities that will feature as part of the City’s 6 outdoor concerts, choir program & associated Christmas events.
One of the world’s leading advocates for children’s rights, UNICEF Australia, will partner with the City for Sydney New Year’s Eve. UNICEF Australia campaigns for Australian children’s rights & supports UNICEF’s global mission to improve the lives of the world’s most disadvantaged & excluded children. The partnership will provide the charity with a platform to promote its cause to more than a billion people around the world.
The City’s Chinese New Year partner, Guide Dogs NSW/ACT, aims to enhance the quality of life & mobility of the blind or vision impaired. The charity helps more than 4,000 people each year & provides all of its services free of charge.
Media Release: City Of Sydney